EA and Blizzard in the traditional game industry have a pivotal position, each has made remarkable achievements. But the development of the route is different style,a lot, a fewer but better, two models for game companies is better? We from the two companies’ products development and mobile layout of this two aspects to analyze.
Product development
EA：Since the world was born in the 90 s, EA has released nearly 1000 products.Number, type the whole, attention to IP licensing these points constitutes the EA product line’s main features. But personally I think, so that the overall characteristic is — no characteristics. Now mention EA,it seems to be the first reaction is still “Need for Speed” “FIFA” and several stand-alone book,EA as a name doesn’t seem to have a very strong sense.Whether in Bethesda fans, or Naughty Dog fans,comprehensive game forums with their respective camps,but few see players say they are EA fan,it seems to be missing EA product line to bring huge product line.
Blizzard:And EA more than the whole idea of different products, with even a minimal understanding of the Blizzard knows Blizzard games has always advocated “boutique line.”A small number of products also means that the type of coverage is limited,but these a few products within their respective types have prominent performance data:for example, “StarCraft” , “Diablo 3″, “World of Warcraft“，”Hearthstone legend” .As compared with EA,product line is relatively single, have a fixed style, easy to form a stable group of players.
Mobile layout
EA:In fact, EA Mobile layout early in 2008 began,for example, the 2011 acquisition of US firm hand travel MobilePost Production, PopCap Game and Australian manufacturers Firemint hand tour.In addition to the maker of “Plants vs. Zombies” series have good downloads and revenue achievement, there is no other strong products.But from 2013 to 2014, EA stepped up the original PC / console games transplant,nd a new IP product output, swim in the rapidly expanding market in recent years has made considerable achievements.
Since 2014, “The Sims,” “SimCity” and so on the mobile version of original series,”Madden NFL” “UFC fighting” and other sports events of IP licensing game and “The Simpsons” , etc, are long-term stay App Store seller Top 20,EA is also starting to turn around this year.I think, if EA anticipated long before the current industry environment apparently some exaggeration, but if a mistake is unfair, relatively reasonable explanation is probably “He has been working very hard and we know” it.
Blizzard:Compared with EA, Blizzard’s mobile layout is very thin. Since its establishment,Blizzard Entertainment in the mobile platform only “Hearthstone legend” of a product.”Hearthstone legend” in March 2014 the official beta,hen release the version of the client for the first time in April, in July the first online adventure mode, December first expansion pack version up and released the Android client almost at the same time.On the second line adventure mode in April 2015, then released a mobile phone client.Phone after release,”Hearthstone legend” in many countries have entered the best-selling Top 10.
I think, this is still not enough. Although blizzard on the hearth, the product update interval is shortened, but the cut is only longitudinal comparison of the results with the original long cycle.The success obtained in such a short time molding,for Blizzard, is a chance.Of course, Blizzard may be due to the success of Hearthstone’s strategy changed in the past,may still stick to the original pace, these will be handed over to the subsequent to answer game performance.
Epilogue
Compare EA and Blizzard’s product development,we can see that in the era of traditional PC/host games, Blizzard is a great sense of factions,style salient feature of the accumulated a good word of mouth and fans;and move in the current under the rhythm of the game,EA model output is more quickly and efficiently industry competitive power, also in the field of each relative segmentation more competitive industry,also in the field of each relative segmentation more eye-catching performance.But the overall environment of the gaming industry is obvious,can accommodate different vendors, also can let the further comprehensive development of enterprises, this also is the highlights in the industry, in order to attract more attention.
From blog.558app.com
